Why? Because the association with a Celebrity is now the universal mantra for a real or implied endorsement.
If you're a frequent attendee at business seminars or you're a student of marketing you probably have learned that WORD of MOUTH is the number one marketing tool. Social networks such as Facebook, twitter, blogs and Youtube are a great starting point and absolutely needed in the W.O.M formula. The best form of Word of Mouth is a testimonial. In my opinion, the best testimonial is publicity. Publicity can be in the form of an interview with your local newspaper - to a review of your product on a network television show.
There's nothing better than having a credible source talk about you or your business. By wearing your product, using your service or mentioning your business, celebrities are "by association" endorsing your business. Check out this 1 minute video from the Bonnie Hunt Show.
If you would like more information on how you can get your business recognized by celebrities check out this article where I am quoted ( #23) regarding celebrity endorsements.
For more information on how to be your own PR agent and find those celebrity endorsements please contact me at Newco@cfl.rr.com.
Live your passion,