Monday, June 9, 2008

Thoughts from a Baby Boomer Inventor

The first thing you need as a Baby Boomer inventor is an IDEA.

We've all had those moments when we've asked ourselves why a specific item, service or process works the way it does. For an example: Why do many scissor manufacturers' package their scissors in a sealed plastic container where the only way to open the package is with a pair of scissors? Or the instructions on the eyeglass repair kit are so small you can't read them without wearing your glasses that you're trying to repair. Is it just me? Or are the manufacturers of our everyday items just playing with our heads? Whatever the case, this is the perfect opportunity to put on your creative hat and when these little things start to bug you, find a solution to the problem. This is how the process starts. When something doesn't work right or the product needs to be bigger, smaller in a different color or completely redesigned instead of just shaking your head in disgust, get creative.

In future posts I'll take you through the very beginning stages of how I took an idea to market. In the mean time, start looking around for ways to improve things you use everyday.

Watch my favorite business show CNBC's The Big Idea with Donny Duetsch who will inspire you to go forward with your ideas.
Until next time,
Invest in yourself, Jean Newell
www.newcomarketing.com

1 comment:

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